The Art of Tweets

Thanks to my PR Admin class, I have found Twitter! 

At first, I thought Twitter was completely pointless.  It was just some website to post your status updates.  I had no clue what I was supposed to write. Was I supposed to update it every single time I got online or should I update my followers on everything that pops into my head?

After learning the in's and out's of Twitter last class, I finally understand it.  It can be really helpful.  It's just so much easier to contact people, especially because my entire class is now addicted along with me!  I mean, I think I check it just as much as my Facebook.  My Twitter addiction will probably surpass my Facebook addiction shortly.

I've been finding plenty of new people to follow.  I even found someone who is helping me find a job in little old Milledgeville.   I also found a Fashion PR company.  It's called PRCouture.  I hope I can find even more.  I think it would be really fun to find a job after college in that area of PR.  Since I don't have the skill to create the fashions, I might as well promote the talented people who can! 

The only thing I don't like about Twitter is that anyone can follow you.  There are so many people that have decided to follow me, and I have no idea why.  I guess I still wonder how someone in Seattle that sells coffee can find someone like me on Twitter.  I wouldn't think we would have anything in common.  I'm just not that adventurous with my tweeting.  

Until my next blog... If you don't already have a Twitter account, go get one! You won't regret it! 

Coming up in 2009

A move to more authentic communications

I was reading Public Relations Tactics the other day, and I came across Sydney Ayers article on authentic communications.  She states that there is one overriding trend affecting the way that public relations, or any business, will be conducted in 2009.  This trend is centered on the authenticity in all forms of communication. 

I agree that authenticity is and will be very important in 2009.  In the same publication, the harris poll found that 75 percent of adults use Internet in their homes in the United States in 2008, which was over a 50 percent increase over the last ten years.  With the amount of people using the Internet, the amount of information and the ease to access this information have grown as well.  As this article stated, people have all the information they need at their fingertips.  If a company isn't completely honest with their public in their communication, then people would find out.  

With the election this past year, this trend of authenticity prevailed.  Obama's campaign honestly showed everything he stood for as a political leader.  He showed the American people who he was and how he related to them personally.  Even from the advertisements I saw on television, Obama's message was straightforward and honest. 

It's really important that this trend of authenticity is coming back into the business world, but I believe it shouldn't just be a trend.  The business of public relations has always been a credible way for the public to get information about companies' products and services; therefore, its message shouldn't deceive.  It should always have an authentic message. 

If authenticity is what the public want, public relations professionals will be greatly needed.  As this article states, it will be our job, as public relations practitioners, to make sure the companies we will represent are genuine with their public and honest in their message.  As a student studying to be in the world of public relations, I think that it is important to realize the importance of authenticity now and to learn from for the future.

Finally Here

I have finally joined the blogging world! 

You can also follow me on Twitter! (chelseamoss)